We’re Hans and Martina — authors since 2009 and self-publishing on Amazon KDP since 2011. For years we managed our book ads by hand across every market: raising bids, cutting the money-pits, hunting for the keywords that actually sold. It worked, but it ate hours we’d rather have spent writing.
So we built an engine to do it for us — and it now runs our own ads every single morning. We call it KDP Ads Autopilot, and we’ve opened it up for other authors to use too.
What it does
Every morning it reads your Amazon Ads report and works your whole account end to end: raises bids on what converts, trims what wastes, pauses the dead campaigns, adds negatives, balances your placement multipliers, and graduates winning search terms into exact — across every marketplace. You keep one simple control: a dial from Soft to Aggressive. Small, calm moves every day, judged on a rolling 30–90 days rather than yesterday’s luck.
Built for books — not generic Amazon selling
Most ad tools are made for physical-product sellers and judge every ad on the paid sale alone. A KDP book is different: an ad also earns through KENP page reads and series read-through, so your true break-even runs far higher. The generic tools don’t know that, and they cut your winners too early. KDP Ads Autopilot is built specifically for how KDP ads actually make money.
See it free
Connect your Amazon Ads account and see your whole account — every campaign and keyword’s health, where you’re bleeding and where there’s money to make — completely free. Turn on Autopilot only when you want the engine to run your ads for you, priced simply by your ad-spend band. Lifebalance AB is a listed member of the Amazon Ads Partner Network, so you connect securely through Amazon’s official API.
— Written by Hans & Martina Thörn Durefelt